Ooh look, an about page on a website.

For 17 years I’ve worked on a wide but connected range of specialisms, including brand identity design, naming, creative strategy, brand architecture, copywriting, visual identity, systems and guidelines, digital delivery, art direction and Above The Line advertising.  

Mostly this consists of different things in rectangles, sometimes other rectangles. The thing is, whatever’s in there, it needs to be worth having.

Most recently I was the Creative Director at Superscript, where I was responsible for visual & verbal expression, advertising campaigns and contributed to UX and UI delivery.

Prior to that I was Head of Creative at Siegel+Gale London, leading on clients small and large, old and new, loud and quiet. Before that I worked at a digital agency called Igloo, extending their offering to include broader brand work while leading the design delivery of multiple digital projects.

Going back even further, if we must, I graduated with honours in Graphic design, specialising in Typography, from Central Saint Martins/UAL.

No moodboards, no buzzwords. Nothing by numbers.