Theleme Partners required a new logo to consolidate and correct all the various versions that were proliferating and finding their way into different presentations, reports, websites and events. 

Some were approved at some point, but were later badly implemented, stretched and poorly rendered, edited and clipped. And some were pure inventions created in the spur of the moment to fulfil an immediate need. 

So in 2023 a new wordmark was created that gives a sense of elegance and craftsmanship, an allusion to the handmade and the personal, not systemised or automatic. A suite of logo compositions was created, to work with specific requirements such as social media avatars, email signatures and browser icons. 

This new work will gradually become more present as channels and media are updated.