What does the next generation of university learning look like?

Distance-learning startup Nexford promotes social and economic mobility through high-quality online classes that are tailored to individuals. An academic newcomer on the global stage, the Nexford brand had to establish itself as a viable, innovative alternative to traditional institutions. 

The name quickly establishes a tone for the brand, inspired by the notion of ‘the next generation of university’, and the aim to be ‘the next name in education’. 

The positioning statement — Education that moves you — gets to the heart of the benefit to students. Move on in your career, move geographically, be moved by the notion of learning and betterment. 

The positioning informs a bold and simple visual identity. The flood of colour is specified as the purest possible yellow, whether on screen or in print, and the expected university crest is eschewed in favour of an N symbol made from a simple continuous line representing each student’s specific, individual journey.