Insolar is an innovative blockchain technology company. Their platform enables automation with unparalleled performance for large scale applications.

The creative idea was centred around the beauty of data. This was translated to the creation of automated generative brand graphics. An open source tool was adapted for use by Insolar. The tool uses a few simple human inputs to create world-like fractal-based geometric graphics that are never the same twice.

As well as having data at its core, the visuals have a mathematical quality that is planetary and intriguing, and a style that is unique in the technology and blockchain categories.

The geometry of this execution is carried through to other brand elements too. The logo is a bespoke wordmark drawn on a grid developed for this purpose, and the brand symbol reproduces the spirit of the complex generated graphics in a simple 6 by 6 arrangement.